Widely used by clinicians across multiple care settings, PainChek® Adult App is a validated medical device for the observational assessment of pain for people who cannot reliably verbalise their pain. As of 31st January 2024, PainChek® Adult App has been used by nurses and carers to conduct more than four million pain assessments within the aged care sector across Australia, New Zealand, the UK and Canada.

The latest addition to our product suite, PainChek® Infant, is aimed specifically at pre-verbal infants who cannot verbalise their pain. It is an easy-to-use, secure, smartphone-based medical device that uses artificial intelligence and facial analysis technology to assess and score pain levels in infants aged 1-12 months.

The Market Development Manager’s role is to manage and implement a strategic direct-to-consumer (parents) plan for PainChek® Infant App and in parallel help build healthcare professional recommendation. The role will identify new growth opportunities within the healthcare and consumer markets. The first phase market introduction will be based in Australia before expansion into overseas markets including the UK, NZ and Canada.

Responsibilities include:

  • Build and implement a direct-to-consumer (parent) entry strategy in a phased approach.
  • Project manage the market entry strategy initially targeting first time parents of infants below one year of age. Coordinate discussion and research initiatives, collaborating with partners as needed.
  • Build healthcare professional recommendation to support the direct-to-consumer market introduction.
  • Work with the product, research, marketing, and digital teams to integrate feedback from parents and healthcare professionals.
  • Maintain a thorough understanding of PainChek® Infant and be able to educate parents and potential partners about its use and benefits.
  • Develop necessary tools, resources, and training and educational material, including training how-to guides, product demos, FAQs, and other resources.
  • Establish relationships with parental and community groups, healthcare and paediatric professionals and organisations to build awareness and consideration of PainChek® Infant.
  • Monitor and analyse the performance of launch and growth initiatives and adjust strategies as required.
  • Oversee broader awareness campaigns for PainChek® Infant; such as advocacy through case studies and testimonials, content marketing, digital marketing, PR and influencer marketing, and other related strategies and initiatives.
  • Oversee the website, including the publication of new or updated information.
    Ensure all go-to-market activities align with regulatory standards.

Who we’d love to hear from:

  • Experience in digital health, direct-to-consumer marketing, with experience of novel product launches (preferred).
  • Exceptional attention to detail and communication skills.
  • Ability to work independently, with good project management skills
  • Managing time and priorities effectively.
  • Resourceful and proactive approach to problem-solving.

Alignment with PainChek’s values:

  • Customer First: our customers are our focus in everything we do.
  • Continuous Innovation: we strive to innovate around the design and delivery of excellent products and services to our customers.
  • Trust and Integrity: we establish trust and deal with integrity in interaction with our customers, partners, and people.
  • Personal Accountability: our people take pride and personal accountability in their work.
  • Collaborative Teamwork: we work in teams and value the contribution of each other in achieving common goals.


  • Part-time or full-time option available
  • Contract Duration: 6-12 months
  • Location: East Coast, Australia

We appreciate every application, but please note that we’ll only contact shortlisted candidates.

To apply please fill in the contact form below

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